Know exactly
which ad dollars
become patients.
20 years in digital marketing (and 23 in IT) means I don't just run ads — I fix the tracking, the CRM integration, and the offline attribution so your CFO sees the same numbers your agency does.
Neil Bada
Google Ads Consultant · neilbada.com
IT since 2003 · Digital Marketing since 2006
Years IT Infrastructure (since 2003) · Digital Marketing since 2006
Ad Spend Managed Across Healthcare Accounts
Average Reduction in Cost-Per-Admission
Clients Receive Full Tracking Audit First
Your agency reports clicks.
Your CFO asks about revenue.
Most healthcare ad campaigns fail not because of bad creative — but because the measurement infrastructure was never built correctly. Here's where the money disappears.
Broken Tracking
Your Google Ads account shows 200 conversions. Your CRM shows 12 new leads. Nobody knows which number is right — so nobody can make a good decision.
Wasted Spend
Your agency optimizes toward the cheapest clicks. But cheap clicks from people who will never become patients are not a bargain — they're a budget leak.
Missing Offline Attribution
A patient calls your intake line, gets admitted, and pays $18,000. Google Ads gets zero credit. So the algorithm cuts the campaign that actually works.
Bad data doesn't just waste money.
It makes you cut what works.
Most healthcare advertisers aren't losing because of bad creative or wrong keywords. They're losing because incomplete attribution data is steering the algorithm — and every budget decision — in the wrong direction.
1,000 clicks. 12 admissions. Your agency sees 94 "conversions."
THE REAL FUNNEL — WHAT EACH LAYER ACTUALLY SEES
The attribution gap: Your agency sees 94 conversions and reports a healthy CPA. Your CFO sees 12 admissions and asks why the ad budget isn't producing results. Both are looking at real data — from completely different layers of the same funnel.
WHAT BREAKS ATTRIBUTION
WHAT FIXING IT DOES
The average healthcare advertiser wastes 30–60% of their Google Ads budget on campaigns that look like they're working — because the tracking says so — but produce zero admissions.
When your CRM and your ad platform disagree on conversion counts, every budget decision — scale this campaign, kill that one — is based on a number that doesn't reflect reality.
Most clients come to us after 6 to 18 months of "the agency says it's working." That's a year or more of paying for clicks that never became patients — and a year of the algorithm learning the wrong signal.
A single residential treatment admission is worth $18,000–$60,000 in revenue. When your tracking doesn't capture that outcome, the algorithm cuts the campaign that produced it. Every missed attribution is a missed admission.
Not sure if your attribution is broken?
Most accounts have at least 3 critical tracking gaps. The audit takes 5 days and tells you exactly what they are.
A path, not a menu.
Most clients start with the audit. Most stay for the repair. A few bring me in as a long-term partner. All three are designed to stand alone.
Tracking & Attribution Audit
A complete diagnostic of your Google Ads account, conversion tracking, CRM integration, and offline attribution setup. You get a written report with every gap identified and a prioritized fix list — whether you hire me or not.
- Full conversion tracking audit
- CRM data flow mapping
- Wasted spend analysis
- Prioritized fix list
Offline Conversion Repair
The productized core of Bada Enterprises. I rebuild your conversion pipeline end-to-end: call tracking, CRM import, enhanced conversions, and offline conversion uploads — so Google's algorithm optimizes toward actual admissions, not form fills.
- Call tracking implementation
- CRM → Google Ads integration
- Enhanced conversion setup
- Offline conversion upload pipeline
- Ongoing data validation
Consulting & Campaign Management
For clients who want a senior technical partner — not a junior account manager. Monthly strategy, campaign optimization, and reporting that connects ad spend directly to revenue outcomes your CFO can verify.
- Monthly strategy sessions
- Campaign optimization
- Revenue-linked reporting
- Agency audit & oversight
The whole page is why me.
But here's the short version.
I've been in digital marketing since 2006 — and in IT infrastructure since 2003. That combination is not a footnote. It's the reason I can diagnose a broken conversion pipeline in two hours when an agency has been blaming "seasonality" for six months. Most consultants know ads or tech. I know both.
I specialize in treatment centers and high-stakes local services because the stakes are real. A missed admission isn't a lost click — it's a person who needed help and a facility that couldn't find them. I take that seriously.
Google Ads consulting for healthcare and high-stakes local services — I fix the tracking, the CRM, and the campaigns, so you know exactly which dollars produce admissions, patients, and booked jobs.
What happens when
the tracking actually works.
From "the agency says it's working" to knowing exactly which campaigns produce admissions.
A regional treatment center had been running Google Ads for 18 months. Their agency reported strong click-through rates and declining CPCs. Their admissions director couldn't connect a single admission to a specific campaign. After a full tracking audit and offline conversion rebuild, the picture became clear — and the budget reallocation paid for the engagement in the first month.
Have a project?
Let's talk.
Start with a discovery call — not a sales pitch. We'll spend 30 minutes understanding your current setup, challenges, and goals. If there's a fit, we'll schedule a diagnostic audit to dig into your actual account data.
Fill out the form and I'll be in touch within one business day.
Book a Discovery Call
Schedule a Discovery Call
Pick a time that works for you. We'll spend 30 minutes understanding your current setup, challenges, and goals. No sales pitch — just a real conversation.